Australia is one of the world’s wealthiest countries. According to a study by management consulting company A.T Kearney, it is the tenth-largest eCommerce market in terms of sales.
As a result, for online merchants wanting to develop their brand and reach new consumers, breaking into Australian eCommerce is an exciting worldwide expansion opportunity.
However, before venturing into a whole new nation and e-commerce market on the other side of the planet, you must have a well-thought-out plan in place.
In this post, we have summarized all of this information, as well as some useful top recommendations and essential considerations to assist you in effectively entering the Australian market.
What are Australia’s most popular selling markets?
Of course, the ideal Australian marketplace for you will depend on what you’re offering and who your target audience is.
As a result, before choosing which marketplace to utilize, it is worthwhile to investigate some of the more specialist sites as well.
However, to save you time, we have compiled a list of the top eight Australian eCommerce sites worth considering selling on.
One of the most successful website in the last few years in Australia. You can find everything you need for your house, your garden and your entertainment.
The best thing? Prices are very convenient, the site is easy to access and the promotions are incredible.
Before looking somewhere else or in physical shops, take a look at this site, where you probably will find exactly what you are looking for!
A chat with support option is offered so you can solve all your doubts and problems.
Amazon.au, which was launched in 2017, carries more than 100 million goods over 29 distinct product categories, making it a profitable prospect for most online merchants.
Despite its well-known name, Amazon does not have the same brand awareness in Australia as it has in the rest of the globe.
Because it is still a relatively new channel in Australia, there is a dearth of product selection and comparatively high pricing as vendors err on the side of caution.
Sellers may now provide quick delivery times thanks to the advent of Amazon Australia Prime and FBA (Fulfillment by Amazon), which may solve the logistical problem of shipping.
Furthermore, FBA may save you precious time and bother because Amazon Australia manages all shipping details for you and does not place a minimum quantity of goods on the orders you submit.
Another advantage of Amazon.au is that you can be confident that any excellent multi-channel inventory management software will be fully integrated, allowing you to streamline your business operations and access data from a single centralized place.
eBay.au has evolved to become a retail behemoth, dominating the Australian eCommerce market.
In fact, it attracts over 11 million visits each month and is home to over 40,000 companies.
This might help foreign merchants because, in comparison to other nations, Australian buyers are already well acclimated to purchasing from other countries.
In addition to being the most popular Australian marketplace, eBay.au allows users to buy across borders swiftly and efficiently, while local options in Australia are generally restricted.
Furthermore, with an 18-year history behind it, this marketplace allows you to utilize eBay’s long-standing reputation.
Selling anything from electronics to fashion to food and drink, eBay Australia allows you to tap into a diverse market with a well-established devoted client base.
Unlike Amazon.com.au, eBay Australia gives price based upon both set and listing that means products may be auctioned and now bought.
#4: Trade Me
Trade Me provides a solid framework for online shop administration as well as a useful collection of tools to help its merchants.
Trade Me, which dominates the market in New Zealand, is also available to Australian customers and trades a variety of general items such as fashion and cosmetics, electronics, vehicles, collectibles, and antiques.
With an estimated 85% of New Zealanders having a Trade Me account, this might be a marketplace to keep an eye on in Australia as well.
International merchants often benefit from either a Global Development Manager or an Account Manager (at no additional cost) to assist with listing setup and general assistance and guidance.
Kogan provides a one-stop-shop for Australian shoppers, including sections such as home and garden, technology, fashion, and fitness.
You can become a supplier for the website or sell produced items, but you must select when you register.
If you opt to sell your products as a third-party trader, you will have a fantastic opportunity to have an online presence while still having the time and freedom to focus on growing your brand.
While merchants can profit from exposure to millions of potential new consumers, it should be emphasized that Kogan is best suited to established enterprises and not so much to smaller, independent vendors.
GreysOnline is Australasia’s largest industrial and commercial online auction company and has a database of about 2,5 million customers.
This makes it an excellent platform for liquidating surplus inventory or significant corporate assets, with categories ranging from engineering to home and garden products, fashion, and more.
Sellers that use the site also have access to a team of professionals who can provide advice on how to optimize their sales, such as valuation services, project management, marketing, and more.
Furthermore, due to the specialist nature of this Australian marketplace, GraysOnline clients tend to already have a very strong industry understanding of items.
Fishpond gives merchants the choice of listing their own items or opening a more typical trade account with the site.
With the ‘Sell Yours’ option, you may sell your items by barcode or bulk add inventory and establish your own pricing.
However, you must also handle all shipping to the customer, and a 10% fee (from the selling price + shipping costs) will be charged for every transaction.
If you’re new to international shipping or want to test the waters in Australian eCommerce, this might be an excellent place to start. After all, there are several product categories to select from, such as literature, fashion, toys, health and beauty, and so on.
On the other side, the opening of a Trade Account with Fishpond means the platform is responsible for all product lists. All you have to do is provide all of the product information and price information.
Furthermore, when you ship in bulk to Fishpond’s fulfillment facilities, commission on your sales is waived.
Catch.au, an Australian marketplace recognized for providing amazing daily offers to its customers, comes in last on our list.
Catch.au, which debuted in 2017, has expanded substantially in recent years and currently hosts well-known brands such as Speedo and The North Face.
Sellers must apply to sell on the site and are verified to verify they match the company’s “Catch Values.”
Once authorized, retailers will have access to a huge pool of potential customers. In fact, in terms of internet traffic, Catch is the third most popular Australian marketplace.
Despite its tiny size in comparison to eBay.au, Catch might be an attractive option for businesses that live on the excitement of clearance sales and impulsive purchases.
Why sell in Australia?
Despite being the world’s 12th largest economy, eCommerce in Australia is still a relatively young business. Much of this is due to the wide landscape and dispersed population, which makes distribution and logistics difficult.
However, with the emergence of large online marketplaces and the proliferation of fulfilment facilities around the country, selling online in Australia is becoming increasingly simple.
Indeed, with Australians rapidly embracing foreign shipping traditions like Black Friday and Cyber Monday, and third-party online payment systems such as PayPal and Amazon Payments increasing popularity, now is the time to engage this expanding industry.